Marketing: Logistics: An online marketing was used to build awareness with the public, this included a viral, a widget and a trailer.
Target Audience: The target audience was Indian movie goers, Danny Boyle enthusiasts
Strategy:They targeted their audience by developing a PPC campaign in the major UK search engines targeting searches interested in: Pathe, Bollywood, Danny Boyle, Slumdog and Indie movies. Tug launched targeted banners across the Google content Network to build awareness of the film on a 'cost per click' model.
Local/National/International:
Large or Small Scale: The film in the end went from small scale to large scale, as it released in world wide and big name cinemas
Commercial or House Cinema: Initially the movie was going to be released only in the UK, but was then extened to the USA, India, Australia and Asia-Pacific region
